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Hasbro Q&A - The Answers (Week 81/Jedi News Week 41)
Reported by James on 22 Dec 2009 10:41

You asked the questions and here's the answers to the 41st batch of questions and our 14th and final batch for 2009. 

Thanks to Hasbro and Hunter PR for giving fans around the world a chance to get their voices heard and their questions answered especially here at Jedi News, the UK's premier and favourite Star Wars fan site.

Thanks for sending in your questions and keep them coming for the next Q&A - not quite sure when yet...

Firstly, here is a letter from Derryl DePriest, of Hasbro:

On behalf of the Star Wars team, we want to thank all of the Star Wars collector-fan media, and all of the fans, who have shown tremendous support for Hasbros Star Wars lineup this year.  We hope that you have found delight in playing with your toys, just like we have in working to bring them to you this past year.  In addition, the tremendous work that all of the fans and sites have done to deliver another great Fans Choice poll will result in not one, but many great inspiration for years to come. 

We have a lot of excitement in store for next year, and we think 2010 is going to shape up to be one of the most exciting years ever for fans of Hasbro Star Wars.  With the 30th Anniversary of Empire Strikes Back to celebrate, we think its going to be a big year as well. Happy Holidays to everyone!

Secondly, here are your answers -- happy holidays and see you in the next decade!

Read on for the Questions and Answers...

1)  An image of what appears to be the new packaging for Star Wars product was recently posted on, with a continued focus on Clones.  Is this also going to be used for what will replace The Legacy Collection i.e. movie-realistic figures, even though the Clones only
really figure (excuse the pun!) in the prequel timespan?  If so, what is the thought-process behind such a decision?

We can confirm that the package artwork you are seeing is the theme for most all Star Wars product starting Fall 2010.  The exact basic carded replacement for Legacy/Droid Factory will be revealed at Toy Fair. We can confirm that the Clone is a consistent image across most all boxed packaging and will span both Clone Wars and Legacy.  This was a specific decision by Lucasfilm to maintain a uniform brand consistency.

2)  Would you ever consider selling unpainted Star Wars figures, a bit like the black and white Mighty Muggs, or perhaps bags of arms, legs, heads, etc.?  It could be a bit like Build-A-Droid and would give customizers and any collectors with artistic tendencies a blank canvas to more easily create their own unique figures.

We would not consider this.  Unlike droids, our goal with characters is to deliver whole representations of those characters rather than pieces and parts, with the exception of those cases where we supply alternate hands or heads to depict different modes.

3)  As you can imagine, we are all disappointed to hear the news about the Comic Pack line (but I'm at least relieved we'll see Tholme and Tra'Saa released!). What do you consider to be the reasons that the line's success has gone downhill? Has it been the price increase, have the best characters been released, or the general collector slowdown?

We are equally sad to see the mainline Comic Pack line get cancelled. We think the reason lies in the combination of increased price (although we think that $12.99 is still a bargain for two figures and a comic), general collector slow-down (collector purchases are down 30-40%), priorities (the average collector on a limited budget will vote for movies first and EU second), and figure selection (some choices like Wedge and Borsk Feyl'la were too niche for any but the most hardcore collectors).  Still, there will be some exclusives still upcoming, and we are looking for ways to continue this great line as either exclusives, even harboring the hope that one day int he future it could return.  Right now, though, given the narrowed collecting focus, it seems a prudent time to scale back on the EU and let the films bask even more strongly in our spotlight for a while.

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