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Sales Of Star Wars Toys Exceed $700 Million In 2015 In The United States
Reported by Justin on 21 Jan 2016 20:14

While some fans may have been frustrated with empty pegs and low stock inventory on retail shelves over the course of 2015 with the arrival of all-new The Force Awakens merchandise, sales figures from last year show that toys based on that galaxy far, far away generated quite a bit of cash in the United States.

"Star Wars" toys generated sales of more than $700 million in the United States in 2015, making them the No.1 property in the toy industry during the year, a retail research group said.

Sales of toys such as Kylo Ren light sabers, BB-8 droids and models of the Millennium Falcon spacecraft totaled more than those related to movie franchises "Jurassic World," "Minions" and "Avengers" combined, NPD Group said on Wednesday.

Led by "Star Wars" merchandise, toy sales in the United States rose 6.7 percent to $19.4 billion in 2015, making it one of the strongest performances for toy sales in years, NPD Group said.

Sales took off on Sept. 4, or "Force Friday", when retailers launched merchandise in anticipation of the opening of "Star Wars: The Force Awakens," the first Star Wars film produced by Walt Disney Co.


Source: Reuters

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