We recently sat down and broke bread with our mystical mage of the Force, Jedi Master SQL and during our chat we discussed all manner of matters including Episode VII, Rebels, The Clone Wars and more. Chugging back our blue milk and wookiee cookies we pushed on with our questions.
Read more after the break.
JN: Will the late 2015 release have a negative impact on planned festivities/events/reveals
for Celebration Anaheim?
SQL: As a fan base it is fair to say that everyone loves Mary Franklin and what she does as
Senior Events lead for Lucasfilm in the organisation of the Celebrations. Sometimes
without intention those closest to the situation don’t see that handwork, or rather
recognise it, as they should. It would be fair to say that those at the top of LFL and
more generally at Disney truly saw that work when they visited Celebration Europe. They
were amazed at the scope and depth of the Celebration, the amount of work Mary and her team
do to deliver the show, and at the depth and skill of the fan participation.
Because of the recognition I would say it is a safe bet that Disney / Lucasfilm will
utilise the Celebrations to their full effect, and throw everything at them. I would
imagine that Mary would get more support that even she could wish. I don’t wish to imply
they don’t recognise or respect the work done – but rather they have had their eyes opened
at just how fantastic it is. Disney have a history of fully backing their own D23 with the
A list stars of their films. Expect to see the same from Celebrations in the future. I
would expect ALL of the film stars to attend the next Celebration, and at least participate
in panels. J.J. Abrams is also a big fan of using Comic Con as a launch pad for his
projects, and normally generates something special for it. He now has his own Con to play
Negative impact? I would say the exact opposite. Celebration Anaheim will be the
launchpad for the Lucasfilm PR machine to really push Episode VII. I don’t believe that
being eight months rather than one month from the film will impact to any real degree. The
secrets of the film will be a closely guarded secret still, but a teasing platform they
have. You can tease a film eight months out, but one month away – you would be demanding
Personally I would like to be with my fellow Star Wars fans to see the first main
trailer for the movie. 8 months out, could be the perfect place to see it first…
Also if you are a toy manufacturer, ‘here’s a taster of what is coming’ is better for me
than seeing toys that have been revealed online in photos for goods that we already have on
order. Instead of press releases and grainy photos we can see these products launch live
with our own eyes. The vendors have the perfect platform to say this is what we are giving
you, place your orders now. More exciting for me, than seeing things in plastic security
boxes that you have had on order with Amazon for months.
For once we can all be there to see line launches together in a fan environment - for me
this is VERY exciting.
Expect massive things from this show…