As the production of Episode VII grows closer the hunger for news and information grows hotter by the day. With that in mind Jedi Master SQL brings us this piece.
During the summer there was a lot of tension within certain ranks at Lucasfilm, especially regarding the pressure over no news announcements and the exceptionally high levels of fan expectation. The mood is very different now. My impression is that there is clarity and relaxation over what is happening. Expect quick movement on announcements, with continual announcements timed for the rest of the year.
This is their pre-determined method on how to control the media and satisfy the thirst for information. It will be drip fed out. That's why there were no major summer announcements, as there's no need to feed the hunger quite yet.
Chant this like a mantra. If it's not announced by Lucasfilm, it isn't official.