Looks like Disney has been put in a little bit of an awkward situation with the official registration (and subsequent marketing) of the title of the first planned Star Wars standalone film, Rogue One.
Per MPAA, Disney must stop marketing Star Wars: Rogue One until after Mission Impossible: Rogue Nation has come out http://t.co/4tOVvkSi9U— Matthew Belloni (@THRMattBelloni) March 22, 2015
Paramount registered and cleared the [Mission: Impossible – Rogue Nation] title with the Motion Picture Association of America in January, well before Walt Disney chairman-CEO Robert Iger announced the name of the Star Wars spinoff at a shareholder meeting March 12.
Sources say Disney didn’t clear its title, meaning Paramount could have fought to block Disney and Lucasfilm from using it at all, even though Rogue One won’t open until Dec. 16, 2016, long after Rogue Nation has come and gone.
Instead, the two studios quickly worked out a deal whereby Disney will refrain from referring to Rogue One this summer in any promotional materials aimed at the general consumer (an exception is a Star Wars fan event in April).
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