Business Day have posted an interesting article about the proposed acquisition by Disney of SKY TV in the UK.

London — Sky gave Walt Disney another reason to consider bidding higher in the battle for Britain’s top pay-TV company, reporting full-year sales that were in line with analysts’ estimates as it continued to grow the customer base.

Disney CEO Bob Iger is weighing the value of Sky as he considers whether to trump Comcast’s £26bn offer for the broadcaster, part of a wider battle between the US giants for control of the bulk of Rupert Murdoch’s media empire.

“Today Sky is bigger and doing more for customers than ever before — and we’re proud that is being recognised globally,” Sky CEO Jeremy Darroch said in a statement on Thursday.

Disney and Comcast are both interested in Sky because it would help diversify their revenues internationally and give them access to Sky’s highly regarded Q box set-top technology and streaming service Now TV.

For the full report, please head over to Business Day.