Well-documented distribution issues across the board. Lack of new The Clone Wars figures. Episode I The Vintage Collection figures offering the true definition of “peg warmers”. No new movie line to promote.
None of that appeared to have slowed down the marketing juggernaut that Star Wars continued to be in 2012, as evidenced by the following sales report:
Thirty-four Entertainment/Character properties had retail sales of licensed merchandise of $100 million or more in the U.S. and Canada in 2012, according to The Licensing Letter (TLL), an independent trade publication. Disney Princess, Star Wars, and Hello Kitty top the list at $1.52 billion, $1.47 billion, and $1.08 billion, respectively.
“With its acquisitions in recent years of Marvel and Lucasfilm, Disney now accounts for 51% of The Licensing Letter’s estimated retail sales for the $100 million-plus properties,” says TLL Publisher Ira Mayer. “With that firepower, Disney dominates retail shelves in many product categories. Its chief rival? Sanrio’s Hello Kitty, which is ubiquitous in everything from stationery to microwave ovens, bicycles to soap.”
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