Here’s some interesting news about The LEGO Group picking a new publishing partner in Chronicle Books….
Chronicle Books has secured a new partnership with the LEGO Group to publish titles inspired by its iconic toys, bricks, and minifigures.
The partnership will debut in Spring 2020 with seven new LEGO titles, including gift books, puzzles, postcards, journals, erasers, and more.
Future publishing will include humor titles, a behind-the-scenes look at the LEGO House, The Art of the LEGO® Minifigure, and many new formats.
It’s been called a significant new relationship for Chronicle Books, which already has publishing partnerships with such international brands as Disney Pixar, Lucasfilm Ltd., HBO, DC Comics, Star Trek™, Pantone, Marimekko, and more.
“We are thrilled to work with LEGO, an internationally beloved brand that shares our values of quality, creativity, and play. Both companies have generations of fans and a real affinity for one another. Together, we will make a publishing program that helps people express and share their LEGO love in many different formats. We can’t wait to start creating together,” said Sarah Malarkey, executive editorial director of Chronicle Books.
Robin Pearson, LEGO publishing director, added: “We are delighted to welcome Chronicle Books into a select group of publishing partners who work closely with the LEGO Group to create books that delight and inspire fans around the world.
“Chronicle Books’ unique sense of humour and style will allow us to explore original and innovative publishing formats that celebrate LEGO in all its facets, from inspirational studies of LEGO creativity to hilarious memes and jokes featuring iconic LEGO bricks and minifigures.”
What this means for the current partnerships with DK, Egmont, Scholastic and others remains to be seen.