Sales are down for Disney’s fiscal year end, September 29th 2018, for Star Wars and Marvel Comics compared with the previous year.
As part of an SEC filing, Disney released its “Fiscal Year 2018 Annual Financial Report” offering numbers and insights for their Consumer Products & Interactive Media division, which also includes Publishing.
Revenue for the division is down 4% from 2018 to 2017, and down almost 16% from 2018 to 2016. Profits for the two year period are also down nearly 17%. Disney’s Consumer Products division is also the only division at Disney to have lost revenue in 2018.
Worth a mention is that Disney’s 2018 fiscal year saw more Star Wars releases than 2017*, but the numbers dropped, which we can assume is a huge cause for concern for Disney and is at least part of the reason for the recent changes to the Star Wars film division that sees the movies slowed down.
Regarding Star Wars in 2018, the report notes:
“The decrease in retail sales was due to lower comparable store sales, partially offset by an increase in online retail revenue. Lower comparable retail store sales reflected decreased sales of Star Wars and Moana merchandise in the current year, partially offset by higher sales of Mickey and Minnie merchandise.”
*Star Wars: The Last Jedi and Solo: A Star Wars Story
For all the facts and figures, and a comparison between 2018 and 2017, take the link below.