LEGO Group Triumphs over Chinese Imitator in Trademark Battle

The LEGO Group has taken another step forward in the ongoing battle against those companies that continue to imitate and offer inferior quality products.

LEGO has beaten another Chinese imitator in its latest trademark battle, having now seen the UK IPO cancel the trademark of a company making ‘almost identical’ products.

LEGO had been battling to get the trademark belonging to a company called Lepin for over a year. Its owner Longjun Toys had the trademark removed last week. It asked LEGO to provide proof of its own trademark dominance, to which LEGO responded with five years of sales figures.

The IPO cancelled the trademark on Tuesday, March 19th, stating that ‘consumers were likely to be confused when trying to distinguish between LEGO and Lepin.’

In particular, Lepin’s logo uses “the same colours as the applicant’s mark in a highly similar structural way.” The IPO suggested that consumers may believe Lepin’s products are a Chinese version of LEGO.

Lepin’s line up included the likes of Lepin Star Wars, Lepin City, Lepin Technician and Lepin Creator Expert.

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James is an active member of the Star Wars collecting community, and is the Brand Director for Jedi News. James is also the host of the Star Wars Collectors Cast, and co-host of RADIO 1138 on the Jedi News Network.