Here’s the press release from Immediate Media for the new LEGO Star Wars Trading Card Series.
Immediate Media Co, the special interest content and platform company, announces the launch of an exciting new collectable series in the UK: LEGO® Star Wars™ trading cards.
Based on the epic film/TV sci-fi franchise, the cards depict characters, vehicles, planets, classic scenes and more from “a long time ago in a galaxy far, far away”. The popular franchises, LEGO and Star Wars, look set to have produced a collectable hit for the Youth and Children’s market.
The launch is an extension to Immediate Media Co’s Youth and Children portfolio, which has already seen success with six other LEGO magazines, including LEGO® NINJAGO® and LEGO® NEXO KNIGHTS™. It’s also an opportunity for Immediate to work even closer with Blue Ocean to launch this collectable card range into the market.
As part of this new collection, there will be Starter Packs, Multi-Packs, Limited Edition cards and collectable tins to help boost the experience for fans.
Assistant Publisher Alex Coates-Newman says: “We are thrilled to be working with two of the most iconic franchises for boys in LEGO® and Star Wars™. LEGO® has grown rapidly over the last 5 years to become the biggest boys brand in magazines, and the longevity of Star Wars is unparalleled. This collection has been the perfect opportunity for us to expand our portfolio and move into the collectables sector. We see LEGO® Star Wars™ trading cards being hot property for primary boys and super-fans.”
The first LEGO® Star Wars™ trading card series is on sale from 29 August, priced at £1 a packet, from all major magazine retailers.
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on
the iconic LEGO® brick, it is one of the world’s leading
manufacturers of play materials. Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2018 The LEGO Group. Produced by Blue Ocean Entertainment AG and published by Immediate Media under license from the LEGO Group. © & ™ 2018 LUCASFILM LTD. All rights reserved.
You can also watch our video of the LEGO Star Wars Trading Card Series Starter Kit here. Happy hunting!