The Rise of Skywalker trailer collected more views in its first 24 hours than either The Force Awakens and The Last Jedi’s first trailers did.
In its first day of availability, the first Star Wars: The Rise of Skywalker trailer was watched more than 111 million times. That’s 20 million more views than what The Last Jedi’s teaser trailer and more than double the views that The Force Awakens’ teaser trailer got in its first 24 hours back in late November of 2014.
In terms of how the Star Wars: The Rise of Skywalker trailer has been faring overall since it premiered, it received 87 million views through YouTube views alone from various channels, which outpaces Rogue One’s 87 million, but still lags behind The Force Awakens’ 103 million and The Last Jedi’s 119 million. There isn’t any data on how it’s done on Facebook, Twitter or Instagram views, but Deadline’s report also mentions that even if you just look at the YouTube performance, the preview is going viral “like crazy.”
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