Target The Force Awakens Lightbox Blu-ray Display Featuring Rey

Not all locations within a given retail store chain are treated equal my friends! At least not when it comes to display signage.

Earlier in the week we showed you several photos of a The Force Awakens Blu-ray promo display at Target that featured a large cardboard cut-out of Rey holding Luke’s lightsaber. I figured this would be the same display setup used throughout all Target stores to promote the release of Episode VII on Blu-ray.

Turns out I was wrong.

I snapped these photos from a different Target store in my area that takes the same image of Rey and instead places it inside a cool lightbox. It’s tough to tell in each photo, but the lightbox is illuminated. Click each image for a closer look.