The New York Times has released a story about the addition of a new catoegory at the next Academy Awards ceremony.
LOS ANGELES — Alarmed by plunging television ratings for the Academy Awards, the organization behind the Oscars said on Wednesday it would add a category for blockbuster films and shorten the telecast by giving out some statuettes during commercial breaks.
Yet adding a category for “outstanding achievement in popular film,” as John Bailey, the president of the Academy of Motion Picture Arts and Sciences, put it in a letter to members, could create new problems for the beleaguered organization.
What if a movie many see as a legitimate best picture contender — the worldwide smash “Black Panther,” for instance — receives a nomination for the populist Oscar but not for best overall picture? Does that mean “Black Panther” and films like it are second-class citizens?
The letter, co-signed by Dawn Hudson, the academy’s chief executive, did not say what would constitute a “popular” film or whether movies nominated in that category could also be nominated for best picture. (An academy spokeswoman later clarified that they could.) The category will make its debut at the next Oscars ceremony, which will be held on Feb. 24 and televised on ABC.