Writing over at The Metro I take a look at some of the reasons why a December release works so well for the current crop of Star Wars movies.
The Force Awakens was originally due to arrive in May 2015 before it was pushed back to December 2015.
The result of that practical decision was $2.2 billion dollars in the bank worldwide, making the seventh Star Wars film the third highest grossing film of all-time, behind Titanic and Avatar.
The Last Jedi and the as-yet-untitled Episode IX will join it as a December release, with the Han Solo standalone coming out next May.
December has been enormously successful for the series.
Rogue One arrived that month last year and brought in $1.1 billion worldwide.
So, why is it so good for Star Wars?
Here are five reasons why the logic of December needs to hold sway over the nostalgia of May.