Disney has announced the names of the companies that will be partnering with Lucasfilm to market the upcoming theatrical release of December’s The Rise of Skywalker. The selected companies (a total of eight) are Porsche, United Airlines, Samsung Mobile, Dannon, Bose, GE, McDonald’s and General Mills with the marketing campaign scheduled to kick off next month beginning November 1.
The Star Wars corporate galaxy is about to more populated with Disney lining up eight major advertisers for The Rise of Skywalker.
The blue-chip list of partners: Porsche, United Airlines, Samsung Mobile, Dannon, Bose, GE, McDonald’s and General Mills.
“We wanted for this last chapter in the saga go and get really best-in-class companies,” says Lylle Breier, Disney’s Senior Vice President of Global Marketing Partnerships and Promotions.
The companies will be rolling out Skywalker-themed ad campaigns starting Nov. 1. Naturally, there is no product placement in the sci-fi fantasy film itself. Also, Skywalker talent will not appear in the ads, which can sometimes make for a bit of a branding challenge to cross-pollinate the Star Wars creative with contemporary products.
As an early preview of the campaign, we will be treated later on today to information about a brand new TROS character named Babu Frik.
To kick off the announcement, the companies will reveal a first look Wednesday on social media at Skywalker’s new droidsmith character, Babu Frik, which was first seen in toy form during the Triple Force Friday product reveal. The droid “works among the Spice Runners of Kijimi and can reprogram or modify virtually any droid, regardless of the security measures protecting its systems.”