The folks over at SWNN have unearthed information that indicates the digital release date for director Rian Johnson’s The Last Jedi will be March 14. This information comes via a listing on New Zealand’s iTunes page.
SWNN went one step further and reached out to the customer service department at Target to inquire about the Blu-ray release date for the film, and the response they received back appears to confirm the earlier reports of March 27.
We saw this same type of marketing strategy (releasing the digital version several days before the disc-based version) applied to the home media releases for The Force Awakens and Rogue One.
We continue to wait for Lucasfilm/Disney to make the official announcement regarding Episode VIII’s home media release.