J.J. Abrams’ Bad Robot have signed a five-year deal for exclusive content creation in movies, television, and games with WarnerMedia.
It seems J.J. Abrams’ Bad Robot and WarnerMedia are finally ready to settle down. The birth of eyeball-grabbing television and film projects are surely soon to follow. That is the biggest takeaway in the two companies’ sweeping joint announcement that WarnerMedia will now be the exclusive home for Bad Robot Productions’ television, film, gaming, and digital content.
The deal, which is for now scheduled to last until at least the end of 2024, makes WarnerMedia and its various ancillaries—including Warner Bros. Pictures, HBO, the upcoming streaming service HBO MAX, and various Turner cable networks—the solitary province of the production company at least partially responsible for successfully resurrecting the Star Trek, Star Wars, Mission: Impossible, and Westworld IPs in the last decade.
Describing this as a strategic relationship, WarnerMedia CEO John Stankey said, “WarnerMedia and AT&T are delighted to launch a long-term collaboration with our world-class partners and colleagues J.J. Abrams and Katie McGrath. We are extremely excited about the potential to deliver remarkable and memorable stories and characters across multiple platforms to audiences around the world. J.J., Katie and all of Bad Robot bring extraordinary vision, exquisite filmmaking, and exemplary industry leadership to this endeavor and our company.”
Abrams and McGrath, who are the CEO and co-CEO of Bad Robot, also trumpeted the deal.
Said Abrams, “It is a thrill for Katie, Brian (Weinstein) and me and the rest of our team at Bad Robot to call WarnerMedia our company’s new home…. I am grateful for the chance to write, produce and direct work for this incredible company, and to help create films and series with a diverse and vast collection of inspiring storytellers.”
The news is an extraordinary power move by WarnerMedia as it gears up to compete against The Walt Disney Company and Netflix in the ensuing decade via its HBO Max streaming service. Indeed, Abrams’ brand name and that of Bad Robot led to him being courted in the last year by Netflix, Apple, Comcast, Amazon, and Sony Entertainment before he set up shop with Warners.
We look forward to seeing what emerges from this new arrangement, and what effect it has on the competition including Disney/Disney+.