Disney executives have quite a bit to smile about as their new Disney+ direct-to-consumer streaming service already has over 10 million subscribers since the streaming service officially launched yesterday in the United States, Canada and the Netherlands.
Touting “extraordinary demand,” Disney announced that Disney Plus had signed up over 10 million users in just one day since launching early on Nov. 12.
Analysts had projected Disney Plus would achieve upwards of 8 million subscribers by the end of 2019, helped by Verizon’s free one-year giveaway to unlimited wireless customers.
While the 10 million-plus number for Disney Plus is ahead of Wall Street’s expectations, the service carries a seven-day free trial — and a certain portion of those who have signed up won’t convert to paying subscribers of the $6.99-per-month streaming package.
Disney expects the service to have 60-90 million subscribers across the globe by the year 2024, with a third of that number coming from US-based accounts.