Bob Iger: Our Initial Star Wars Plans Were “Too Much, Too Fast”

In a interview published this weekend in the New York Times, Bog Iger admitted that may have overextended the Star Wars franchise, possibly being too ambitious after the acquisition of Lucasfilm.

“I just think that we might’ve put a little bit too much in the marketplace too fast,” explained Iger. “I think the storytelling capabilities of the company are endless because of the talent we have at the company, and the talent we have at the company is better than it’s ever been, in part because of the influx of people from Fox.”

Iger also spoke about Rupert Murdoch and his frustration as not thinking about buying Lucasfilm before Disney did.

Iger said, “Rupert was crazed that we bought Lucas. They were the distributor of all of George’s movies, and he was very disappointed in his people. ‘Why didn’t you think of this?’”

It will be interesting to see how things change once the Skywalker saga comes to a conclusion this December.