Bob Iger: Disney Streaming Service Will Be Priced “Substantially Below” Netflix

Now that we’ve all had time to exhale and wind down a bit after yesterday’s blockbuster announcement about a new live-action Star Wars TV series coming to Disney’s new streaming service (and of course Rian Johnson’s new trilogy of films), we can turn our attention to a critical component of being able to experience all that this new streaming service has to offer:


During yesterday’s earnings call, Disney CEO Bob Iger stated that the cost of the new streaming service will be “substantially below” Netflix’s current monthly pricing model, which averages around $10/month depending on the service level selected.

“Our plan on the Disney side is to price this substantially below where Netflix is,” said Iger on the company’s Q4 earnings call. (Netflix currently runs in between $7.99 and $13.99 a month.) “That is in part reflective of the fact it’ll have less volume,” added Disney’s top executive.

Iger said the service will launch with “a lot of high quality,” and will increase its price as the platform adds titles over time. The exec said there’s a “gigantic” opportunity for Disney to pull in customers, pointing to potential deals for Disney credit card holders or theme park passes.

The cheaper the monthly bill, the more opportunity fans get to enjoy this new Star Wars content. And that’s a win-win for everyone.

Justin LaSalata
Located in New York with his wife Dianna, Justin LaSalata is the US Editor of Jedi News responsible for reporting on all areas of Star Wars related news as well as coverage from NY Comic Con and Toy Fair NY.