Amazon just held a hardware event in Seattle where they announced that its Alexa virtual assistant will soon be able to mimic the voice of the various celebrities, the first being Jedi Master Samuel L. Jackson.
The firm intends to charge a fee for the feature, with each voice costing $0.99 (80p).
The company has also refreshed its range of Echo speakers, adding a larger high-end version with Dolby Atmos for “3D sound”.
Amazon is the world’s best-selling smart speaker brand.
However, that position is being challenged by Chinese companies including Baidu, while Google is also expected to unveil new gear of its own next month.
The company has also extended its Echo range into a selection of wearable tech for both humans and pets for the first time.
Read more here.