Whenever I’ve attended San Diego Comic-Con in the past, I would often hear the toy bloggers and podcasters mention the Hasbro breakfast in conversation. I never actually knew what the breakfast was all about, but I knew I wanted to attend one, regardless.
Thanks to Hasbro and Jedi News, I had the honor of attending my first Hasbro breakfast on Thursday at Comic-Con. I was among other media professionals that all focus on toys. It was held in a high-rise suite downtown, not far from the convention. The delightfully catered breakfast adjoined a small showroom displaying upcoming items from the company’s most popular lines, including Marvel Legends, My Little Pony, Transformers, Overwatch, Magic: The Gathering, and of course, Star Wars.
The Star Wars items were not exactly new—all had been recently revealed, including the Black Series Rebel X-wing pilot helmet, a battalion of red Sith Troopers (from The Rise of Skywalker) and their many weapons, the SDCC-exclusive 3.75in Vintage Collection Luke Skywalker 3-pack, and the new super-real Darth Vader figure. Presumably, the new reveals yet-to-come at SDCC are all tie-ins to the upcoming movie, and perhaps The Mandalorian Disney+ streaming series and Star Wars Jedi: Fallen Order game coming from EA. They are most certainly under embargo from Disney, though a few are rumored to be revealed at the Hasbro panel on Friday.
I did ask Hasbro reps a couple of questions during the breakfast I brought up the fact that Amazon Star Wars orders have a tendency to arrive damaged due to being shipped in relatively unprotected envelopes rather than boxes. I asked whether the upcoming Emperor Palpatine exclusive figure might be shipped in a Hasbro mailer box for added protection, as a few other exclusives have been shipped in the past. Though uncertain of the plans for that release, Hasbro reps seemed interested and receptive to the idea.
I also asked whether the upcoming Black Series #100 figure might be announced at the con—and I noted the custom 6in-scale rancor they created for Hasbro’s convention diorama would be a fine choice. Hasbro reps were playfully coy regarding plans for figure #100–which suggested to me that the much-anticipated announcement is immanent at the con.
The breakfast ended with a delightful swag bag of Hasbro product samples, including somewhat random picks of recent Black Series figures. I came away with a favorite—the new Battle Droid. You can never have to many of these beautifully-crafted droids!
Many thanks to Jedi News and Hasbro for a lovely morning!