ReedPOP Partners With Lyte For Convention Ticket Resales

Big news to pass along for those who are wary about purchasing tickets to conventions on the secondary market. ReedPOP has joined forces with Lyte to provide an avenue for fans to safely and securely purchase tickets to conventions from original ticket buyers who are no longer able to attend. This ticketing resale service will be debuting with two of ReedPOP’s main conventions – Star Wars Celebration Chicago 2019 and Emerald City Comic Con. Read on for the full press release and visit Lyte’s website to learn more about how their ticketing service operates (this news was also posted on the official Celebration website).

Lyte partners with ReedPOP to power Star Wars Celebration, Emerald City Comic Con

We have awesome news for fans of comics and galaxies far, far away.

Lyte is now powering fan-to-fan exchanges for two upcoming events: Emerald City Comic Con and Star Wars Celebration. We’re really excited — and it’s all happening thanks to our new partnership with ReedPOP, the world’s largest producer of pop culture events.

By partnering with Lyte, ReedPOP is giving fans who have missed an opportunity to purchase valid passes from fans who have returned theirs due to a change of plans. That’s how Lyte puts the secondary market back in the hands of rightsholders and fans.

Emerald City Comic Con is being held March 14–17 at Seattle’s Washington State Convention Center. Star Wars Celebration is scheduled for April 11–15 at McCormick Place in Chicago.

Lyte is the only authorized ticket resale platform for both events.

“Fans have told us that scalping and the secondary market are their biggest frustrations when it comes to ticket sales,” says Mike Armstrong, vice president, ReedPOP. “We believe working with Lyte will help us combat the efforts of the expensive and sometimes scary secondary market. It will make the entire process easier, safer and more affordable for fans.”

The exchange is safe and easy to use. Fans who want to attend Star Wars Celebration Chicago or Emerald City Comic Con can visit the event websites to request a ticket and be placed in a queue until one becomes available from another fan who has a ticket but can no longer go.

The fans whose plans have changed can return their tickets easily, for any reason. The returned tickets are reissued as new and sold to fans from the primary ticketer. It’s an automated, safe and affordable experience.

“I don’t think there is anything more fan-centric than live events that embrace iconic pop culture, because the folks putting them on are fans themselves,” says Lyte CEO Ant Taylor. “It’s a natural fit with our efforts to prevent fans from having to buy passes at heavily inflated prices if they want to go, or risk ending up with passes that are found to be invalid once they get to the door. This is an important step towards protecting fan festivals and conventions everywhere from secondary market influence.”

Justin LaSalata
Located in New York with his wife Dianna, Justin LaSalata is the US Editor of Jedi News responsible for reporting on all areas of Star Wars related news as well as coverage from NY Comic Con and Toy Fair NY.