On Thursday, here at Star Wars Celebration Chicago, and to celebrate the 20th anniversary of LEGO Star Wars, LEGO gathered an entire legion of Stormtroopers in order to achieve a Guinness World Records title for largest display of LEGO Star Wars minifigures featuring 36,440 stormtroopers.
Now available for fans to see on the show floor, the minifigures are arranged in the shape of a massive stormtrooper helmet, requiring 12 LEGO employees working 16 hours to place.
“We really wanted to something that would be memorable,” says Michael McNally, senior director of brand relations at LEGO. “A lot of times we build really large things with our master builders, so we thought that we might change it up this time and go small scale [Laughs], and really focus on the minifigure. The minifigures have really become one of the most iconic parts of LEGO Star Wars over the years. There have been over a thousand different versions of Star Wars minifigures, so we thought it was great way to mark the milestone.”
LEGO has broken Guinness records before, but this was the company’s first attempt at a minifigure assembly in the US. Before it could be attempted, however, LEGO had to find out if they had the inventory. “We put in the emergency red phone call over to our colleagues in the Czech Republic, and they checked our central inventory of minifigure parts,” McNally says. “It turns out we had enough of the stormtrooper minifigure parts to break the record.” Plus, the version of the stormtrooper used is included in one of the five commemorative sets — the Imperial Dropship — launching this year for the 20th anniversary. “So it’s a nice nod to the anniversary, as well,” McNally adds.
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