LEGO Australia Celebrates May 4th In Style

LEGO Australia celebrated May the 4th in style last weekend with a very special LEGO Star Wars 20th anniversary party. Jeremy Beckett from Rebelscum.com was in attendance to capture everything that happened, including the world’s largest wrapped LEGO box and a visit from Jens Kronvold Frederiksen (creative director of the LEGO Star Wars theme, visiting from Billund).

Young and old Aussie Jedi got a chance to experience a once-in-a-lifetime opportunity over the May The 4th be With you weekend when LEGO Australia hosted what is sure to be the best LEGO Star Wars 20th anniversary party of the year.

Not only did they have the world’s largest LEGO box unwrapped before the eyes of an amazed crowd, but said crowd got to participate in building the set – a super-sized X-wing Fighter!

As a special treat, Jens Kronvold Frederiksen (the creative director of the Star Wars theme at the LEGO headquarters in Billund) and Ryan McNaught (aka The Brickman and the Southern Hemisphere’s only Certified LEGO Professional) were on hand to make sure the build went smoothly.

The fun didn’t stop there, because LEGO had a special display of every Millennium Falcon set, trivia contests for kids (no AFOLS allowed, shame!) and a Make & Take that was immensely popular – because who doesn’t love free LEGO bricks? – and, later on during the weekend, a mock-up of a typical LEGO designers office through which Jens would take people on tours.

The premiere, e-ticket attraction of the weekend was the unveiling, unboxing and construction of the X-wing model, which was 16 times larger than normal. Such was the interest in what the giant box, set in the Westfield Chatswood shopping centre’s events atrium, that crowds began to arrive at 9 am. An hour later a huge crowd had gathered and a number of children were selected to help rip off the boxes wrapping paper!

The LEGO Star Wars brand manager for Australia and New Zealand, Sarah, said “I was afraid no one would come,” as she looked across the hundreds of families who had come for the experience. The expression of relief and happiness on her face was obvious. Turning to see the queue of people that the lure of the Make & Take had drawn in, it was hard to imagine that the weekend wasn’t going to be anything less than a success.

The construction of the big-build took place over four hours, with children being randomly selected from the crowd or winning a chance by taking part in a trivia contest, to help assemble the X-wing Fighter.

The model, which was designed by Ryan McNaught and approved by the LEGO model team in Enfield, CT, was constructed by a team of builders at Ryan’s studio in Melbourne over a span of 104 hours. In places, where the clutch power of the standard LEGO brick wouldn’t be strong enough to hold the model together steel framework was included – contributing to the model’s 250 kg (+550 lbs) weight.

Read the full article at the link below.