Exhibition space at Toy Fair UK 2020 has now sold out, organisers the British Toy and Hobby Association has confirmed this morning.
This will mark the next sell-out London Toy Fair that celebrates its 67th year in 2020, and will run from Tuesday, January 21st to Thursday, January 23rd at Olympia, London.
“We’re delighted to announce that Toy Fair has once again sold out with months to go before we open our doors,” said Majen Immink, director of Fairs and Special Events. “This wouldn’t be possible without the continued support of the UK toy industry, who I’m sure will make next year’s Toy Fair one to remember.”
Toy Fair 2020 will host more than 260 exhibiting companies, launching thousands of new toy lines across 22,000m2 of floor space. Floor plans for the show can be found on the Toy Fair website.
The lineup of exhibitors includes LEGO, Hasbro, Bandai, Character Options, Funko, Orchard Toys, Vivid Toy Group, Roma, Wicked Vision Ltd, Halilit and Brainstorm Ltd.
“Toy Fair is our favourite show not only in terms of business written but also because the atmosphere is always so fantastic,” said Debra Tiffany, marketing manager at Brainstorm Ltd. “It’s great to catch up with familiar faces within the toy industry with everyone under one roof. We make new valuable contacts year in, year out and the organisers are always accessible and on hand to help us maximise opportunities throughout the show.”
As well as the many renowned returnees to the show, there will also be 40 new companies exhibiting at Toy Fair for the very first time. These debuting exhibitors include Disqualified!, Ann Williams Group and Wild & Wolf and their brands Ridley’s Games and Petit Collage.
“This is the first Toy Fair for Wild & Wolf and also personally for myself, so I’m very much looking forward to my first London Toy Fair,” said Joelle Engolia, senior marketing executive at Wild and Wolf.
“This is a huge step for us to showcase Ridley’s Games and Petit Collage to key buyers in the toy and games market, so I’m most excited to share our incredible new SS20 and AW20 collections with them.”
For the first time, Toy Fair will be hosting an Influencer Day to support the ever-growing number of content creators – from YouTube stars to bloggers – that attend the show. Taking place on Wednesday, January 22, the Influencer Day will include exhibitor tours and new scheduled events for attendees.
“As the media landscape continues to change its important that Toy Fair reflects that change. Our goal is to offer exhibitors ways to connect with new creators and audiences,” explained Majen Immink.
“Our Influencer Day will highlight the important relationship between exhibitors and the many YouTubers, Instagram stars and bloggers that attend Toy Fair each year.”
Press Day will once again take place on the opening day of the show, with attending journalists set- up in the press office, which will now be located in Upper West. The press office has been moved alongside the Demo Zone in stands 320 and 312 to create a new media hub.
Unfortunately Toy Fair UK is not open to the public, but Jedi News will be there to bring you Star Wars coverage.