Yesterday the Walt Disney Company announced a $100M+ plan to reinvent patient and family experiences at children’s hospitals across the globe called Disney Team of Heroes.
Disney Chairman and CEO Robert A. Iger and Mark A. Wallace, President and CEO of Texas Children’s Hospital were joined by Mickey Mouse for the big announcement at Texas Children’s Hospital – the first hospital to work us and this new approach.
This initiative, which includes the Walt Disney Company’s dedication of more than $100 million, will roll out over the next five years. During that time, Imagineers will be working with patient care experts to help create a supportive atmosphere that’s personal, warm and entertaining at the hospitals. The combination of customized experiences with favorite Disney characters and our legendary creativity will help inspire young patients and their family and ease the stress of a hospital stay.
How will it happen? Here are a few concepts:
• Addition of a new RFID-based system allowing patients to customize their hospital visit by choosing their favorite Disney stories and characters. The system will also unlock special elements to further personalize and enhance the experience, such as “enchanted” artwork that comes alive.
• Themed treatment and patient rooms featuring interactive murals of Disney stories, bed linens and gowns featuring each child’s favorite characters, and personalized in-room entertainment. Also, well stocked mobile “play carts” will include Disney-themed games and activities to give families something to do together to help alleviate stress and boredom.
• Disney first-run movies and television shows, available both in-room and in themed pop up movie theaters in the hospital, along with other Disney entertainment options.
• Disney customer-experience training for doctors, nurses and staff. Disney Institute will create a customized program for healthcare professionals designed to foster a less stressful, patient and family-centric hospital experience.
Disney teams are already working with a panel of medical experts, including doctors, nurses, hospital administrators, parents and child life professionals from around the world, to advise on the best ways to help hospitals create a more personalized and comforting experience for patients and families.
This new patient-focused initiative will expand the Company’s rich legacy of supporting children’s hospitals, which dates back to Walt Disney.
This is great news from the Disney group and continues the legacy created by Walt himself.