Sensing an opportunity to take the market share left by the demise of Toys ‘R’ Us, the world’s largest retailer Walmart is expanding its toy selection in stores by up to 30% and online by 40%, as it gears up for the first holiday season without the dedicated toy store.
Walmart () announced on Thursday that it plans to increase its toy selection in some stores by 30% and expand its website assortment by 40%.
It is bringing hundreds of exclusive brands to aisles and holding in-store toy demos. Walmart is also partnering with Ryan, a first-grade YouTube star, on “Ryan’s World” — a line of toys he recommends.
Walmart is gunning for a big chunk of the $7 billion in sales Toys and Babies ‘R’ Us left behind when they shut down more than 800 stores in bankruptcy.
“We are making even bigger investments in the category to ensure we have the widest selection,” Anne Marie Kehoe, Walmart’s US vice president of toys, said in a news release.
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