Talk about the perfect way to transition seamlessly into Toy Fair NY this weekend at the Javits Center. Confirming the earlier rumor from back in December, Lucasfilm officially announced today that they will be holding a “Triple Force Friday” merchandising/shopping event on Friday, October 4 in celebration of the theatrical release of J.J. Abrams’ Episode IX, the new Star Wars live-action TV series The Mandalorian, and the upcoming Star Wars Jedi: Fallen Order video game set to be released by Respawn Entertainment.
I personally was hoping for a different date as this event will be falling on the Friday of New York Comic Con this year.
Check out the announcement copied below.
Let the countdown begin.
Triple Force Friday, the latest in a tradition of Star Wars product launches, is set for October 4, Lucasfilm and Disney announced today. The event will see the debut of brand-new products inspired by three of the year’s biggest Star Wars releases, including:
– The highly anticipated, final installment of the Skywalker saga, Star Wars: Episode IX.
– The first-ever Star Wars live-action series, The Mandalorian, set to debut exclusively on the upcoming streaming service, Disney+.
– The latest title from EA and Respawn — Star Wars Jedi: Fallen Order — a brand-new action-adventure game releasing holiday 2019.
Products spanning categories from toys to collectibles, housewares, books, apparel, and more will go on sale beginning at 12:01 a.m. on October 4. As with past Force Friday celebrations, stores around the world will join the festivities with in-store events and midnight openings.
“This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously,” says Ken Potrock, President, Consumer Products Commercialization. “We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of Star Wars and Frozen fans around the globe.”