Toys “R” Us “Force Friday” Press Release, Special Event With Rancho Obi-Wan In Times Square NY

Toys “R” Us has posted their official press release detailing all the fun and excitement that will be arriving in one month with their special “Force Friday” Midnight Madness event.

“Since the introduction of the first Star Wars toy in 1977, Toys”R”Us has served as the ultimate destination for Star Wars playthings, providing millions of kids and collectors worldwide with their most beloved memorabilia,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys”R”Us, Inc. “Since then, Star Wars has become a time-honored franchise with loyal fan interest, making it a perennial, top-selling licensed property. With the upcoming introduction of the new Star Wars toy line, we’re excited to welcome the next generation of fans into our stores around the world with exclusive products, special events, feature shops and giveaways.”

Included in the press release is the mention of a few exclusive giveaways such as a special limited edition LEGO Star Wars Commemorative Brick and Star Wars poster.

But the biggest announcement is an ultra-special event titled “Destination Star Wars – The Experience” that will be taking place at the iconic Toys “R” Us location in Times Square New York featuring a can’t-miss meet & greet with our great friend Steve Sansweet and a wide ranging assortment of Star Wars collectibles on display from Rancho Obi-Wan!

The World’s Greatest Toy Store™ is kicking the party off early with a special exhibition featuring prototypes, originals and early editions of some of the best-known Star Wars toys in the world, curated by Rancho Obi-Wan, Inc., a non-profit museum that houses the Guinness World Record-certified largest collection of Star Wars memorabilia. Presented prominently throughout the store, “Destination: Star Wars – The Experience,” will be on display from Wednesday, August 26 through Monday, September 7 and will feature dozens of notable collectibles based on all six feature films from the Star Wars Saga, including the original first four mail-away action figures from 1978, a large-sized Chewbacca figure in never publicly-released The Empire Strikes Back packaging from Kenner Products and a rare 2003 LEGO Star Wars Cloud City building set.

Justin LaSalata
Located in New York with his wife Dianna, Justin LaSalata is the US Editor of Jedi News responsible for reporting on all areas of Star Wars related news as well as coverage from NY Comic Con and Toy Fair NY.