We have received word via the email message copied below sent by Hunter PR stating that Hasbro will not be showcasing any toys based on The Force Awakens as part of it’s Entertainment Brand Preview Day at Toy Fair NY, which is scheduled to take place on Saturday February 14. Over to Hunter PR…

Dear Star Wars fans,

With Toy Fair approaching and Hasbro’s annual Entertainment Brand Preview Day scheduled for Saturday, February 14th, we wanted to reach out and clarify what Hasbro’s Star Wars presence will entail at this year’s show.

As usual, Hasbro will be exhibiting a variety of fun and exciting Star Wars products from across its portfolio of brands, including Star Wars action figures, Star Wars Galactic Heroes and more. There will be no toys based on Star Wars: The Force Awakens (Star Wars Episode VII) shown at Toy Fair this year.

Obviously, we know that there’s a huge amount of anticipation for Star Wars toys this year, and we wanted to be forthcoming about this as we know it might make a difference for some of you in regards to travel plans. While we’re happy to host all of you at Entertainment Brand Preview Day and look forward to having you check out the latest and greatest toys from Star Wars and Hasbro’s other exciting brands, we want you to have as much information as possible to be able to plan your travel and coverage.

We’re extremely excited for the year ahead—which will undoubtedly be one of the most exciting years ever for fans of Star Wars and Hasbro’s Star Wars toys—and we look forward to working with each of you extensively over the coming year.

Follow Justin on Twitter @justinlasalata

Justin LaSalata
Located in New York with his wife Dianna, Justin LaSalata is the US Editor of Jedi News responsible for reporting on all areas of Star Wars related news as well as coverage from NY Comic Con and Toy Fair NY.