It’s very hard to believe that it has already been 15 years since we witnessed the release of The Phantom Menace. The movie was released on May 19 in the US, but other countries faced a horrible ordeal and had to wait for months until the movie was released in theaters. Not only did Episode I propel us into the prequel-era, it also opened the doors to a new realm of Star Wars toys and merchandising. Maybe some of you were part of the Midnight Madness events, which were organized at Toys ‘R’ Us stores in the US. These stores opened their doors at midnight, as soon as they were officially allowed to sell merchandising of The Phantom Menace. In this blog we’ll have a look at the very first wave of Hasbro’s Episode I action figures and how they have withstood the test of time.