Introducing the Magic of Star Wars Toys to a New Generation

With Lucasfilm’s new series of vibrant animated shorts, Star Wars Galaxy of Adventures, Hasbro have created a new line of toys for those just discovering Star Wars. Sarah Carroll talks to about the new products.

“Our Galaxy of Adventures line is a great entry point for kids to get into Star Wars,” Sarah Carroll, sr. brand marketing manager of Star Wars at Hasbro, tells “The product focuses on the key, iconic moments in the Star Wars storyline in a fun, kid-friendly way.”

Wave one, available now at Walmart, includes Luke Skywalker, Darth Vader, Chewbacca, and R2-D2; Princess Leia, Yoda, Imperial Stormtrooper, and Han Solo will follow in wave two, landing in spring 2019. It’s an altogether perfect lineup for someone who might first see a movie or the Galaxy of Adventures animated shorts, and then want to continue the story during playtime. “As we head into 2019, what better time to introduce kids to this incredible franchise and these classic characters than now?” Carroll says. “And let’s be honest, what kid isn’t going to fall in love with these droids, creatures, and rebels? Star Wars is truly a brand with something for everyone, and we’re excited for the new Galaxy of Adventures animated shorts and toys, which provide that entry point for new, young fans.”

Read more at the link below. We also welcome Sarah Carroll to the role of Sr. Brand Marketing Manager of Star Wars at Hasbro (replacing Steve Evans).