Hasbro have announced a growth in revenue by 13% over the Christmas period, and much of that is being attributed to Star Wars reports Toy World.
Hasbro reported strong revenue during the Christmas period and was boosted by demand for Star Wars related toys.
Hasbro’s line-up of toys related to The Force Awakens and the rest of the sci-fi franchise led to a 35% sales increase in boys’ toys, helping overall revenue rise 13% to $1.47bn.
Chief executive Brian Goldner said the company’s overall Star Wars business for the year was “very similar” to the near $500m it made in 2005 when Revenge of the Sith was released.
Hasbro is trying to boost sales of its girls’ toys division, which reported a 17% slump last year, and is seeking to add more Disney licences geared towards girls.