Holly Oldham has joined the Hasbro UK team as its new licensing director.


In her new role, Holly will be responsible for managing the category team as well as the retail franchise team to continue building strategic relationships with licensees.

Holly joins Hasbro after working as the head of licensing EMEA at Rubies’s Masquerade, where she worked closely with the Hasbro licensing team across EMEA for the last eight years.

“We’re delighted for Holly to join us at Hasbro. Her experience working in the industry will allow her to be able to take the UK licensing team to the next level as we continue to develop our franchise brands and build strong relationships with our licensing partners,” said Katherine Buckland, senior licensing director of Hasbro Europe.

Holly commented: “I am thrilled to be joining Hasbro at such an exciting time. It has a rich portfolio of great brands, and exciting plans for the future teamed with an inspiring attitude to develop and evolve. I am very excited for the future and look forward to driving the UK business and building on the successes of recent years.”