Well we can all forget about the earlier report that claimed Hasbro and DreamWorks Animation were in talks to merge. Variety has received confirmation that the deal has fallen thru and will not be completed.

Several factors led to the ending of talks between Hasbro and DreamWorks. Hasbro chief Brian Goldner is said to have grown skittish over the impact the potential merger had on Hasbro’s stock, which fell 4% on Thursday to $54.98 and another 1.75% on Friday to $54.02.

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