Design Director Jens Kronvold Frederiksen Talks 20 Years of LEGO Star Wars

Head on over to StarWars.com for an interview segment they conducted with Jens Kronvold Frederiksen, design director at LEGO, about the 20th anniversary of the LEGO and Star Wars partnership. LEGO released several new sets in celebration of the 20th anniversary of LEGO Star Wars (check out official images of those sets right here) and will be offering a special Battle of Hoth Micro Set as a free gift for fans on Star Wars Day May 4 (additional details on this set can be found here). Check out the intro to Frederiksen’s interview copied below and then take the supplied source link for the full read.

Twenty years ago, on the eve of Star Wars: The Phantom Menace — the start of an all-new Star Wars trilogy chronicling the fall of the Jedi and the rise of the Empire — two worlds collided. Lucasfilm’s licensing division sought a whole new universe of colorful merchandise to delight fans and drum up excitement for Episode I, and there was one toymaker that presented an especially awesome opportunity: the LEGO Group. The multi-colored bricks, minifigures, and playsets of LEGO Group’s unique world were, after all, an entire galaxy of their own. Here was a brand that empowered children (and people of all ages) to create and tell stories on a canvas that combined the act of building with the raw power of imagination.

Now, two decades later, LEGO Star Wars is one of the most recognizable toy lines to ever exist. There have been full-length films and TV series featuring Star Wars characters in LEGO form; there’s an entire video-game franchise based on the partnership; there have been LEGO kits depicting events from nearly every canonical Star Wars movie and show to date. Several select models and playsets were recently released to celebrate the 20th anniversary of LEGO Star Wars.

To mark the occasion, StarWars.com spoke with Design Director Jens Kronvold Frederiksen, who’s been a part of the legendary collaboration since 1998.

SOURCEStarWars.com
Dianna Bates
Residing in New York, Dianna Bates shares the same deep love for the GFFA as her husband Justin LaSalata. In addition to posting news articles on our website, Dianna assists with providing photographs from various conventions and Star Wars-related events including NY Comic Con, "Force Friday" and others.