London’s Carnaby Street is the destination of choice for Star Wars fans on Friday December 6th at 8:30am as the new Light Side and Dark Side Special Edition Challenger Jackets from Columbia Sportswear go on sale.
Fans in attendance will be able to select from two different designs based on the Dark (black) and Light (grey) sides of the Force. The unisex style jackets are priced at £190 each. Here is the press release….
Choose Your Side: Columbia Unveils New Star Wars™ Jackets Special-Edition Challenger Jackets Honour the Light Side and Dark Side of the Force
London, England – Columbia Sportswear is unveiling the new Challenger™ Jacket, Star Wars™ Force Edition, inspired by the ultimate battle between the light side and the dark side of the Force. Fans can now choose their allegiance, whether it’s the black “dark side” jacket with Imperial details or the grey “light side” jacket with features honouring the Rebel Alliance. These special-edition pieces will be available in-store exclusively at Columbia’s Carnaby Street store in London from 8:30am on 6 Dec, with those arriving in fancy dress gaining priority entry to the store. The jackets will also be available online starting at 08:00am GMT on 6 Dec. The Columbia jackets are unisex styles, priced at £190 and will be available while stock lasts.
The design of the Star Wars Force themed jackets includes nods to Aurebesh, the primary language in the Star Wars galaxy. The coded messages in the jackets translate to “May the Force be with you” in the light rebel alliance style, and “You underestimate the power of the dark side,” in the dark Imperial version. Other Aurebesh messages include vehicle identification numbers for Luke Skywalker’s X-Wing Fighter as well as the Death Star.
The anorak-style jackets are a Columbia heritage style dating back to the ‘90s, and the team worked closely with Lucasfilm to incorporate features inspired by the Star Wars saga – specifically Luke Skywalker and Darth Vader. The lining of each jacket matches both of the characters’ legendary lightsabers, which appear in the graphics. No detail was spared, even down to each lightsaber’s specific kyber crystal, which lies at the core of every Jedi or Sith lightsaber.
Additional features include a Rebel/light side or Imperial/dark side chest patch, a mesh sleeve pocket, zippered hand pockets, kangaroo pouch, and side-entry zip that provide extra utility while the adjustable hood, cuffs and hem deliver a just-right fit.
Stylish and made for everyday wear, these special-edition jackets honour Columbia’s DNA with its OmniTECH™ waterproof-breathable shell and synthetic insulation that will keep fans warm and dry in all weather conditions.
Here is the address you need for Friday and if you turn up in Star Wars attire you will be given priority access to the store!
Columbia, 39 Carnaby Street, London W1F 7DP
We will be taking a closer look at the Light Side jacket tomorrow. Be sure to click here for our posted stories on previous Star Wars related offerings from Columbia Sportswear.