Parade.com shares extracts from the book It’s Your Universe by Ashley Eckstein which looks at the origins of the Her Universe company and more.
As I found myself attending more and more events, I wanted to show off my Star Wars fandom with my attire. However, despite being a lifelong fan, I only had one Star Wars T-shirt in my closet, and it was really small. So I did what lots of girls would do in my situation: I went shopping! I went to the malls and scoured the Internet—and I ended up empty-handed. I had to shop in the men’s and boys’ section. I knew this wasn’t right, because there were women and girls everywhere at all the Star Wars events I went to! I clearly wasn’t alone.